We Tell You How and Why We Use Web Technologies
Here is how and why we use some common Web technologies to help manage our Web sites:
•Cookies.
A “cookie” is a small piece of information that our Website may provide to your browser while you are at our sites. The Benchmark Web site supplies your browser with cookies that contain a unique identifier used to better understand Website usage in the aggregate and on an individual level so we know what areas of our site users prefer (e.g., based on the number of visits to those areas). This is done through a tracking utility that allows us, for example, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. Benchmark may also employ service providers to help us collect and understand our Web site usage data. We do not collect personally identifiable information about your online activities. We do not collect personally identifiable information about your online activities.
When periodic surveys are presented to Website visitors, cookies are used to prevent issuing multiple invitations to the same individual.
If you are a registered member on the Benchmark Web site, you will receive a cookie when you login. This cookie is maintained by your browser and contains your identifier. This cookie is also used to authenticate your identity and provide you with access to areas of our Web site that are limited to registered members, such as those that allow you to view and manage your personal profile.
Additionally, Benchmark service providers that serve ads on affiliate and/or advertiser Websites may assign different cookies and small graphical images called single-pixel GIFs or web beacons, to your browser to track the effectiveness of Benchmark advertising on other Websites and your involvement with Benchmark. For example, as part of the Benchmark affiliate programs, our service providers use cookies and web beacons to determine when affiliate program members have referred a customer to Benchmark via a link on their Web site. The Benchmark Website also sets a temporary cookie that contains a unique, anonymous identifier that is provided to the service provider to ensure that each referral is only counted once. This cookie is not linked to a customer’s personal information. The cookies and web beacons are necessary to ensure that affiliate program members are appropriately credited for their referrals. Service providers report data in the aggregate and do not link it to individual customer information. Benchmark may also employ service providers who may assign cookies or web beacons to your browser to assist us in collecting Web site usage data such as your IP address, session ID, URL and demographic information such as your zip code. The collection of data may include personally identifiable information. We do not track URLs that you type into your browser, nor do we track you across the Internet once you leave our site.
If you simply want to browse, you do not have to accept cookies from our site. Should you decide, however, that you would like to register and sign in to special areas of the Web site and you have modified your browser settings not to accept cookies, you will need to re-set your browser to accept the cookies that we send. Otherwise, you won’t be able to participate in certain areas of the Website. Most browsers are defaulted to accept and maintain cookies. Benchmark will protect visitor’s privacy by honoring visitors who request not to be tracked in their browsers settings. Please visit this website to learn how to request not to be track: http://ie.microsoft.com/testdrive/browser/donottrack/.
•Web Site Usage Data
Our Website tracks usage data, including, for example, your IP address, your browser type and version, which pages you view, which page, if any, linked you to our site, and which link, if any, you follow off of our site. We use this data in the aggregate and on an individual level to better understand Website activity to improve our site offerings, to reconstruct activity from a session or by a user, for troubleshooting and issue resolution purposes. We may also use this data to provide you a more personalized Website experience, assistance with technical support questions, and to send you special offers, product and service updates, or other promotional materials that are relevant and tailored to your interests. If you do not want to receive these offers or promotions, simply indicate your contact preferences during the registration process, within any future communications or by sending an e-mail to optout@Benchmark.us. We do not share your information with outside companies for their promotional use. We do not track URLs that you type into your browser, nor do we track you across the Internet once you leave our site.
We Give You Choices about How the Personally Identifiable Information that You provide to Us May be Used.
We give you the opportunity to control the use of your personal information for purposes other than to fulfill your request or as is required to process, close and subsequently service your loan. For example, on occasion we may use your contact information to send you promotional communications about Benchmark products. If you do not wish to receive such communications, you may specify your contact preferences during the information collection process or you may call toll-free (972) 398-7676 or send an e-mail to optout@Benchmark.us.
We Provide you the Opportunity to Update or Correct your Personally Identifiable Information
We provide you the opportunity to update or correct the contact and loan application information that you have provided to us. You may review and update information stored in your application online until you submit your application. Once you have submitted your application, you may only change the information by directly contacting Benchmark at (972) 398-7676 or e-mailing us at support@Benchmark.us.
We Provide Various Ways for You to Contact Us about our Information Practices and Other Aspects of Privacy.
Questions regarding the Benchmark Website’s privacy statement, our online privacy policy, our information practices or other aspects of privacy on our Websites should be directed to us by e-mail to support@Benchmark.us or by writing to us at Benchmark, Attn: Customer Service, 5160 Tennyson Parkway Suite 2000 W, Plano, Texas 75024.